Market-Driven Management: Creating Profitable Top-Line Growth

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$34.89
UPC:
9780786305407
Maximum Purchase:
3 units
Binding:
Hardcover
Publication Date:
1997-08-01
Author:
B. Charles Ames;James D. Hlavacck
Language:
english
Edition:
Revised

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Product Overview

Provides practical tools for using market-driven techniques, for managers, executives, and business leaders. Shows how use outside-in and market-driven management, how to develop new products, how to identify specific market needs, and how to transform company cultures to respond to market-driven principles. Includes chapter summaries, and real-world case studies. Annotation c. by Book News, Inc., Portland, Or.

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