Strategic Management: Concepts And Cases (12Th Edition)

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KEY BENFIT: Davids Strategic Management offers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy.

This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix analysis, partnering, joint venturing, competitive analysis, and includes a brand new cohesion case on the Walt Disney Company.

For management professionals, small business owners and others involved in business.


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