Timeless, expert advice on growing your professional firm or individual practice through social media.
Showing professionals and their marketers how to accomplish familiar marketing tactics in newer ways, Social Media Strategies for Professionals and Their Firms takes you step by step through putting social media to work for your professional practice. Whether you want to build your own online reputation, or are ready to explore new media for corporate marketing and communications, this book is the definitive guide for your strategic approach and tactical steps.
- Explores why the fastest and most leverageable way to expand relationships today is through the Internet
- Provides step-by-step approaches to successful professional blogging
- Discusses high-level strategies for effectively using Twitter, LinkedIn, and Facebook
- Includes pitfalls and success stories featuring notable social-media trailblazers