Rich Buyer, Rich Seller The Real Estate Agents Updated Guide To Marketing Luxury Homes The Expanded Second Edition

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Maximize your success in the luxury home niche. Rich Buyer, Rich Seller tells you how. Inside you'll discover new research, great ideas, and the surprising answers to questions such as... * Who are the buyers and sellers of luxury homes? * How do they choose their real estate agents? * How can you position yourself as a luxury home expert? * What special competencies must you have to succeed? * What must you know about lifestyles of the rich and famous? * How do you market an upper-tier property effectively? * How do you meet the service expectations of the affluent and gain their loyalty and referrals?

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