For everyone who didn't win the venture capital lottery, for everyone who wasn't born with a trust fund, for everyone who doesn't have rich relatives... This is the story of how real start-ups work. This is how to turn a dream into a multi-million dollar businesswithout selling out, without spending a mint on marketing, and without losing your sense of humor. Meet Schiit Audio, a company born in a garage that went on to change the face of high-end personal audiochallenging the idea that everything must be made in China, rejecting old ideas about advertising and social awareness, and forging our own unforgettable brand. This is our (improbable) story. Heres to your own storiesand your success!